What should I shortlist in this category for a 200-person team?
Three names. No page two. That is the whole game.
The problem
Search hands your buyer ten links. A model hands them three names. You're in it, or the decision happens without you.
SEARCH · 10 LINKS
ANSWER · 3 NAMES
Based on current discussion and published sources, the options most often recommended are:
How models decide
A model has no opinion about you, only evidence. Three things move it.
Ask a model if a company is any good. It won't quote their website. It quotes strangers.
Share of sources AI tools quote. Figures come from separate studies measuring different things, so read them as a direction rather than a scoreboard.1,2
Models discount what you say about yourself and trust what strangers say in public. A hundred candid threads outweigh any landing page.
→ RedditTo state a hard fact about you, a model needs a neutral, citable source. Marketing prose isn't one. An encyclopedia entry is.
→ WikipediaRatings decay fast. A few old, angry reviews outweigh a thousand silent happy customers, until someone asks them.
→ ReviewsWhat we build
Things a buyer sees, a journalist copies and a model quotes. They keep working after the invoice stops.
Reddit is where real people compare options with no marketing department in the room, and models lean on it hard. We get you into those threads honestly, under real accounts.
A branded subreddit is the rare owned channel a model still reads as neutral ground. Kept alive, it becomes a citable source and a support desk that answers while you sleep.
When a model needs a hard fact about you, it reaches for the encyclopedia first. No page, and it fills the gap with guesswork, or a competitor's framing.
Great customers, mediocre score, because only the angry ones post. We flip that: more real reviews, more recent, on the sites that feed answer engines.
How we work
Four moves, every engagement. The first has a fixed price; the rest are scoped to what it finds.
Five models, the questions your buyers ask. Who gets named, which sources justify it, for you and two competitors.
Week 1 · €1,499, credited backCommunities mapped, accounts earning standing, the reference page assessed, review collection wired in.
Month 1–2Useful answers, sourced facts, honest reviews. In the open, by the platforms' own rules.
Month 2 onwardsMonthly reporting against your day-one baseline. Reviews move in weeks; answers shift by month four to six.
Every month · quarterly before/afterWhat changes
A thread comparing us to our biggest competitor sat on page one for a year. Now when people ask on Reddit, our own users answer for us.
The branded subreddit felt risky at first. A few months in, it's our best-performing citation source by a distance.
Getting a Wikipedia page felt out of reach for a company our size. Two investors mentioned it in the same week it went live.
We went from 3.6 to 4.5 in four months without changing a thing about the product. Turns out we just weren't asking.
Fit
We cap the client list, so work we can't move costs us both. A few times a month we say no.
Not a fit yet? Say so anyway. Often there's a smaller thing worth doing first, and we'd rather point you at it than at ourselves.
The other route
Someone on your team with a few hours a week and deep product knowledge will beat any agency. We'll teach them, on your real accounts.
One workshop costs less than a month of anyone's retainer. Including ours.
Half or full day on your real accounts. They leave able to do it on Monday morning, not with a slide deck.
From €2,400 · up to 12 peopleFour weeks across Reddit, Wikipedia and reviews, one exam. They finish no longer needing to hire anyone. Including us.
€890 per personYou run it, we watch your back. Two calls a month, and we review anything before it goes out.
€1,400 per monthPricing
Cost depends on your category, your competitors and how far behind you start. So we look first, then quote. The looking has a price: a free audit is a sales call in a lab coat.
The only fixed price on this page. Delivered in a week, yours to keep either way.
One service on its own: the right move when a single gap is doing most of the damage.
Presence in their threads and a home in yours: the combination that actually shifts an answer.
Reddit, Wikipedia and reviews running together, with quarterly before-and-after reporting.
Why no single number. Two companies in one industry can need five times the work.
Minimum three months for a single service, six for the full programme. Training is fixed and priced separately, see training. Prices exclude VAT. We don't do free audits, trials or pilots.
SEO earns a ranking in a list of links. AI visibility earns a mention inside one generated answer, where there is no page two. It rewards corroborated, well-sourced information over keywords. Also called AEO or GEO.
You'll know in week one of the audit. Wikipedia only accepts companies independent journalists have written about, and volunteer editors decide; anyone promising a page on a date is planning to cheat. If you qualify, we write it properly. If not, we show you the shortest route.
That's why you'd hire us over someone cheaper. Bought reviews are illegal, fake accounts get wiped, undisclosed Wikipedia edits get companies named publicly. Everything we build runs by the platforms' rules, so it's still standing in two years.
Reviews move in weeks. Community presence takes two to three months. AI answers usually shift by month four to six, proven against your day-one baseline. Anyone promising thirty days is lying.
No. Nobody can guarantee a citation inside a proprietary model. What we guarantee is the work: the audits, the published material, the engagement and the monthly reporting.
If someone on your team has a few hours a week and knows the product, train them; they'll beat any agency. If nobody has the time, hire us. Many clients take it in-house after six months.
No. A free audit is a sales call in a lab coat. Ours is €1,499, a week of real work across five models and two competitors, credited in full against your first month.
It starts with a visibility audit: €1,499, delivered in a week. What the major models say about you, about your two closest competitors, and the shortest route to changing it.
Tell us who you are. We'll reply with a first read on what AI says about you, and whether we're the right people to change it.
One working day, from the person who'd do the work.
Amsterdam. Clients across Europe and North America.
We cap the client list. If we're full, we'll say so rather than stretch.
You'll hear back within one working day from the person who'd actually do the work.