Training Workshops · Certification · Coaching From €890
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Or own it yourself, forever.
Someone on your team with a few hours a week and deep product knowledge will beat any agency, including us. One workshop costs less than a month of any retainer.
We train on your real accounts. The subreddits you'll actually post in, not a sandbox.
Who runs your AI visibility programme?
The outcome we're actually optimising for.
An insider outperforms an agency. Usually.
We're an agency telling you this, but the pattern is consistent enough that we built a service around it.
They know the answer already
The hardest part of community work is saying something genuinely useful about a technical product. Your support lead does that in a sentence; we'd need three weeks and a call with them anyway.
→ credibility you can't outsourceThey're allowed to be themselves
A named employee answering honestly under their own account is the most effective presence a brand can have in a community. A contractor can't replicate it.
→ disclosure as an advantageIt costs a fraction, permanently
Certifying two people costs about a fortnight of retainer. After that the running cost is their time, which you were paying anyway.
→ one-off, not foreverThree ways to learn it.
Most teams start with a workshop and certify one person later.
For marketing, PR, community and founders. Half a day or a full one.
- Up to 12 people
- Built around your real accounts and category
- Everyone leaves having posted something real
- Playbook and guardrails doc to keep
- One follow-up call four weeks later
For whoever will own this. Four weeks, all three services, one exam.
- Four weeks, four live sessions, self-paced between
- Reddit organic, branded communities, Wikipedia, reviews
- Assessed on work done in your own accounts
- Written exam on platform rules and compliance
- Certificate, and a standing invite to the alumni channel
For teams already running it who want a second pair of eyes.
- Two calls a month with the person doing the work
- Review of anything before it's published
- Escalation cover when a thread goes wrong
- Quarterly visibility check against your baseline
Included with the full programme: a workshop for your team every quarter at no extra cost. See how we price. Prices exclude VAT and, outside the Netherlands, travel.
What your team actually learns.
Four modules. Workshops take one or two; certification covers all four and assesses the work.
Reading the machine
How answer engines assemble a recommendation, which sources they weight, and how to baseline what they say about you today.
Communities that recommend you
Reddit from zero: finding the rooms, building standing, writing the comment that gets upvoted, and knowing when a branded subreddit is a mistake.
The reference layer
Wikipedia's notability and sourcing standards, declaring a conflict of interest, and requesting a correction without starting an edit war.
Ratings, legally
Where satisfaction peaks, how to ask once and well, how to answer a one-star in public, and the line between a review programme and an FTC problem.
They leave able to
- 01Run a monthly visibility baseline across five models without help.
- 02Post in your top communities without getting the domain banned.
- 03Judge honestly whether you qualify for a Wikipedia page.
- 04Wire review collection into your existing customer journey.
- 05Handle a thread going badly without making it worse.
What we won't pretend
- 01That four weeks replaces four years of community instinct.
- 02That a certificate makes a volunteer editor approve your page.
- 03That this works if nobody is given the hours to do it.
- 04That every company should do this in-house. Some shouldn't.
- 05That we'll never say “this one's beyond us, here's who to ask”.
Send the person who knows the product.
Not necessarily the one with “marketing” in their title.
Community & support leads
Our best students, consistently. They already answer these questions daily, just not where a model can read them.
Marketing & PR
The hardest habit to break is writing like marketing. Once it's gone, their journalist relationships are exactly what the Wikipedia module needs.
Founders
In an early company the founder's own account carries more weight than any brand presence. Worth half a day.
Agencies
Yes, we train competitors. The category is badly served and we'd rather the people in it knew the rules. Group rates apply.
Nobody else explained this in language our exec team could actually act on. Two people certified, agency cancelled, and the numbers kept going up.
Half a day, and our support lead posted her first real comment before lunch. It's at 400 upvotes. She'd have got there without us eventually. She just needed permission.
The compliance module alone was worth it. We were one campaign away from doing something that would have cost us our Trustpilot history.
Fair questions.
Yes. Many clients take it in-house after six months, and send us the next three companies they talk to. We cap our client list anyway; a graduate makes room for someone who can't do it themselves.
Three to six hours a week for one person to keep a Reddit presence and a review programme alive. Wikipedia is bursty: nothing for months, then a concentrated week. If nobody can commit those hours, hire instead.
Both work. Workshops are better in person if your team is in one place, since the exercises are collaborative. Certification is remote by default, since the assessment happens in your own accounts anyway.
Work, not recall: a real visibility baseline, real community contributions, a sourced notability judgement and a review plan, all reviewed by us. The written exam covers platform rules only, where mistakes are expensive.
The most common shape, and the one we'd recommend. We run the full programme for six months while your person certifies alongside us, then hand over with coaching for a quarter.
Teach your team, or hand it to us.
Tell us who'd own this and how many hours a week they've genuinely got. We'll tell you which of the two makes more sense.