LLLedger LoopB2B SaaS · Series B · Amsterdam
Reddit organicBranded community
From absent to the first name in the answer, in six months.
A finance-ops tool every model described from a 2021 funding announcement. Organic work in eleven communities, then a branded subreddit seeded from their support backlog. By month six, a user-written comparison thread was the top citation in three of five models.
Read the full study →1→5Models naming them
+38Citing threads
6 moBaseline to result
GCGroenveld & CoFintech · 120 people · Utrecht
WikipediaReviews
Models stopped hedging about who they were.
No reference page and a 3.7 on Trustpilot from eleven reviews. A sourced Wikipedia entry after a notability assessment, plus a review programme wired into onboarding.
0→4Models naming them
3.7→4.6Trustpilot, 5 months
Read the study →NHNorra HomeDTC furniture · Stockholm
Reviews
Great customers, mediocre score. Fixed by asking.
Thousands of happy buyers, forty reviews, most of them about a delivery problem from 2023. Collection at the moment of satisfaction, public replies to every one-star, no incentives.
3.6→4.5Google, 4 months
×9Monthly review volume
Read the study →DTConfidentialDeveloper tools · Series A · Berlin
Reddit organic
A month of saying nothing about themselves.
Accounts spent four weeks answering unrelated questions in r/devops and r/sysadmin before the product came up once. It came up on its own in week seven. The thread is still cited.
0→3Models naming them
+14Threads with a mention
Read the study →MPConfidentialMarketplace · 400 people · London
Branded community
The outage AMA that became the citation.
A branded subreddit launched into a bad week. Engineering answered in public for two hours. Models now quote that thread when asked how the company handles incidents.
11.4kMembers, 14 months
−31%Support tickets
Read the study →CHConfidentialClimate hardware · Seed · Copenhagen
TrainingReddit organic
Two people certified. Agency cancelled. Numbers kept rising.
A founder and a support lead through the four-week certification while we ran organic alongside them. Handed over at month six with a quarter of coaching. They send us referrals now.
1→3Models naming them
6 h/wkInternal time to sustain
Read the study →